What you should know about diamonds

What you should know: "While most diamond buyers focus on the Four C's to evaluate their diamond purchase, we at A. Fishman & Son feel very strongly that an exclusive focus on the Four C's may lead you astray in evaluating whether the diamond you are considering is really a pretty diamond and worth the money you are about to spend. To take identically graded diamonds and just compare their certificates and prices is a sure fire way to make a mistake. What are the factors that you should consider and how do they impact the value of a diamond? Let's discuss them. In the end, we hope you will come to the conclusion that you should be buying your diamonds from A. Fishman & Son, where your best interests are our primary concern. I welcome your call to discuss any of the matters described below.
Diamond Buying Philosophy
Factors Relating to Color, Clarity and Cut
Choice of Gemological Laboratories
More on Clarity Grade
Measurements
Rounds
Fancy Cuts
Proportions
Depth and Table Percentages
Polish and Symmetry
Fluorescence "